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Fractional CMO Services

The Power of a CMO, at a Fraction of the Cost

Large corporations have CMOs because their leaders understand the value a unified marketing strategy brings to their bottom line. Fractional CMO services deliver that same power to the heart of your business.

Strategy ‣ Tactics ‣ Measurement ‣ Results

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The pain of navigating complex marketing challenges alone often results in misaligned marketing strategies, leading to wasted resources, missed growth opportunities and a struggle to stay competitive in a rapidly evolving market.

What's a Fractional CMO?

A Fractional CMO (Chief Marketing Officer) is an affordable solution for startups, small businesses, and medium-sized companies in need of strategic marketing guidance without a full-time commitment.

A Fractional CMO collaborates with your leadership team to create a customized marketing strategy that makes effective use of your internal resources within a limited timeframe, usually 6-12 months. Take advantage of high-level marketing insights, strategic planning and campaign optimization without the financial burden of a permanent CMO. Utilize decades of hands-on experience to implement targeted marketing strategies, boost brand visibility and achieve measurable results within your budget.

Marketing Strategy

Owned by the Fractional CMO

The Marketing Strategy connects your business goals to the marketing efforts needed to reach them. It's created in collaboration with key stakeholders and is comprehensive in nature.

  • Focused on short- & long-term goals
  • Analyzes competitive landscape & market position
  • Identifies strategic approach and resource allocation
  • Includes target audience, benchmarks & brand messaging

Marketing Plan

Owned by the Marketing Manager

The Marketing Plan presents the operational steps needed to achieve the Marketing Strategy. The plan is created with direction from the Fractional CMO and owned by your internal team.

  • Focused on individual marketing tactics
  • Defines the channels, resources & budget
  • Outlines the tactical content topics & schedule
  • Includes KPI/KBO/OKR measurements for success
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Why Would I Need a Fractional CMO?

  • You're not ready or able to hire a full-time marketing executive
  • You're getting poor results from existing, incoherent strategies
  • You can't measure what's working vs what's draining resources
  • You don't have a clear and actionable marketing plan
A Fractional CMO has industry experience and understands both marketing and the sales process so they can quickly learn your business and strategically apply the lessons of past successes to your current needs.

Benefits of Hiring a Fractional CMO

  • Get informed marketing insights about your business
  • Establish a unified marketing strategy for your company
  • Oversee the execution of marketing tactics by your team
  • Help grow and train your internal marketing team
  • Test new marketing approaches to reach your target audience
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Get Started with an Agile Marketing Strategy

Fill your sales funnel with MQL's using proven B2B marketing strategies at a fraction of the cost of hiring a full-time CMO.

Hiring a Fractional CMO for 3, 6, 9 or 12 months can empower your business and efficiently drive growth.

Strategic Planning

Analyze current marketing landscape, existing marketing strategies, target audience, competitors & market trends.

Collaborate with key stakeholders to fully understand business goals.

Develop comprehensive marketing strategy that effectively utilizes internal resources and is aligned with KBOs, KPIs, OKRs.

Establish measurement benchmarks for current marketing metrics.

Brand Messaging

Refine brand messaging to better resonate with target audience.

Align creation of new marketing assets to overall strategy in collaboration with internal team.

Ensure consistency in brand communication across all marketing channels.

Conduct market research to identify opportunities for product/brand differentiation & competitive advantage.

Marketing Plan & Launch

Manage internal resources in creating marketing plan aligned to marketing strategy.

Launch campaigns, then monitor performance & adjust tactics as needed.

Evaluate lead qualification process & ensure quality meets business expectations.

Evaluate channel effectiveness & adjust budget allocation accordingly.

Analysis & Optimization

Perform deep dives into data analytics to assess the performance of ongoing campaigns.

Identify areas for improvement & optimization based on data-driven insights.

Implement A/B or multi-variate testing & deploy alternate strategies to enhance campaign effectiveness when necessary.

Stakeholder Feedback

Deliver monthly reports measuring campaign results against initial benchmarks and success metrics.

Engage with key stakeholders to gather feedback & perspectives on current marketing initiatives.

Use feedback to refine strategies & ensure alignment with organizational goals.

Review & Future Planning

Conduct comprehensive year-end review, analyzing overall success of marketing initiatives against targets.

Use insights from the review to inform future strategies & planning.

Develop a roadmap for upcoming year, setting new objectives & refining tactics based on the evolving business landscape.

It's a fact: marketing efforts get derailed. When your marketing team responds to disruptions with rudderless marketing activities, they're hoping that something works.
HOPE IS NOT A STRATEGY.
Fractional CMO's Cost 50-75% Less than a Full-Time CMO

Affordable Marketing Strategy

If you're running ads, creating posts, designing graphics, recording videos or sending emails without a well-defined strategy, you're wasting effort and squandering your ROI. Drive business growth in a resource-efficient manner. A Fractional CMO creates a customized marketing strategy that aligns with your goals & helps you grow your business.

Expertise and Experience

Put 20+ years of marketing experience to work for your business.

Gain access to a wealth of industry knowledge, which is used when developing your custom marketing strategy. Our successful track record has generated full pipelines of marketing qualified B2B leads for startups, small- and mid-sized businesses.

Effective Strategy

Get an effective marketing strategy customized to your business.

A structured approach helps to highlight your unique marketing challenges. We'll review your business goals, existing marketing efforts, target audience, brand messaging, market trends & competitors to fully understand your business & craft an effective marketing strategy.

Measurable Results

Get measurable results  aligned with your quarterly and yearly goals.

Working with your leadership team gives us insight into your business goals and process. We'll establish benchmarks and set meaningful marketing metrics, then advise your team as they create and execute on a marketing plan that delivers the results you seek.

Hiring a Fractional CMO connects your business with strategic marketing expertise tailored to your needs: optimizing growth & minimizing the risks of misaligned strategies.
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Schedule a Call Today!

Ready to harness the marketing prowess of a CMO, at a fraction of the cost?

In the ever-evolving landscape of business, securing the right marketing leadership is crucial for success. Hiring a Fractional CMO is a strategic partnership that goes beyond traditional models, providing expert marketing guidance and execution tailored to your unique needs. Invest in a dynamic and affordable solution that brings seasoned marketing expertise to the heart of your business.